The New Shepard rocket with six passengers onboard launched from the launch site in Van Horn, Texas. The entire flight from takeoff to landing lasted slightly more than 10 minutes.
This time, the mission crew included Laura Shepard Churchley, the eldest daughter of Alan Shepard, the first American astronaut in space; Michael Strahan, Good Morning America host; spaceflight industry investor Dylan Taylor; investor Evan Dick; Bess Ventures founder Lane Bess with son Cameron Bess.
The second human flight took place on October 13. The space tourists crew included the 90-year-old Canadian actor William Shatner, best known for his role in the science fiction series Star Trek.